Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
Northrim Bank - Personal
FNBA Mobile Banking24/30 characters used.
Uses the 30 characters
19/30 characters used.
Keyword part: “Personal”.
Carries a keyword, not only a brand
Title is the name alone.
No filler words.
No wasted words
No filler words.
“Personal Mobile Banking”
Has a subtitle
Could not read the store page.
23/30 characters used.
Uses the 30 characters
Could not read the store page.
Repeats title words: “personal”.
Adds new keywords
Could not read the store page.
First paragraph is 200 characters.
Opens with a tight hook
First paragraph is 245 characters.
1,323 characters.
Enough substance
2,244 characters.
7 bullet lines, 7 paragraph breaks.
Easy to scan
11 bullet lines, 10 paragraph breaks.
No user counts, press or awards mentioned.
Shows social proof
Mentions users, ratings, press or awards.
9/10 iPhone screenshots.
Fills the 10 screenshot slots
6/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
7 iPad screenshots.
iPad screenshots
4 iPad screenshots.
4.69 average.
Rating of 4.5 or higher
4.74 average.
3,143 ratings.
Enough ratings to be trusted
2,063 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 4 days ago.
Updated recently
Last update 94 days ago.
217 characters of release notes.
Release notes say something
268 characters of release notes.
1 language.
Localised listing
1 language.
155 MB.
Reasonable download size
114 MB.