Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
18/30 characters used.
Uses the 30 characters
17/30 characters used.
Title is the name alone.
Carries a keyword, not only a brand
Keyword part: “XMPP Chat”.
No filler words.
No wasted words
No filler words.
“Social networking that is nice”
Has a subtitle
“Open source XMPP Messenger”
30/30 characters used.
Uses the 30 characters
26/30 characters used.
No words repeated from the title.
Adds new keywords
Repeats title words: “xmpp”.
First paragraph is 101 characters.
Opens with a tight hook
First paragraph is 338 characters.
1,332 characters.
Enough substance
1,231 characters.
10 bullet lines, 5 paragraph breaks.
Easy to scan
15 bullet lines, 2 paragraph breaks.
No user counts, press or awards mentioned.
Shows social proof
No user counts, press or awards mentioned.
6/10 iPhone screenshots.
Fills the 10 screenshot slots
7/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
5 iPad screenshots.
iPad screenshots
6 iPad screenshots.
4.31 average.
Rating of 4.5 or higher
3.71 average.
381 ratings.
Enough ratings to be trusted
140 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 313 days ago.
Updated recently
Last update 9 days ago.
282 characters of release notes.
Release notes say something
176 characters of release notes.
1 language.
Localised listing
32 languages.
75 MB.
Reasonable download size
69 MB.