Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
Wickr Enterprise
Quip - Docs, Chat, SheetsOnly Wickr Enterprise
Both fight for
No overlap. These two are not chasing the same searches.
Only Quip
16/30 characters used.
Uses the 30 characters
25/30 characters used.
Title is the name alone.
Carries a keyword, not only a brand
Keyword part: “Docs, Chat, Sheets”.
No filler words.
No wasted words
No filler words.
Could not read the store page.
Has a subtitle
“Productivity”
Could not read the store page.
Uses the 30 characters
12/30 characters used.
Could not read the store page.
Adds new keywords
No words repeated from the title.
First paragraph is 55 characters.
Opens with a tight hook
First paragraph is 327 characters.
855 characters.
Enough substance
1,656 characters.
5 bullet lines, 1 paragraph breaks.
Easy to scan
0 bullet lines, 6 paragraph breaks.
No user counts, press or awards mentioned.
Shows social proof
Mentions users, ratings, press or awards.
4/10 iPhone screenshots.
Fills the 10 screenshot slots
4/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
1 iPad screenshots.
iPad screenshots
4 iPad screenshots.
2.87 average.
Rating of 4.5 or higher
4.71 average.
53 ratings.
Enough ratings to be trusted
25,705 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 22 days ago.
Updated recently
Last update 60 days ago.
Generic notes: “Thanks for downloading the latest version of Wickr Enterprise. Updat…”
Release notes say something
286 characters of release notes.
7 languages.
Localised listing
12 languages.
183 MB.
Reasonable download size
65 MB.