Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
Vital Tones Psychological
PTSD Keys25/30 characters used.
Uses the 30 characters
9/30 characters used.
Title is the name alone.
Carries a keyword, not only a brand
Title is the name alone.
No filler words.
No wasted words
No filler words.
“The New Healing Frontier”
Has a subtitle
“3 Keys to Manage PTSD”
24/30 characters used.
Uses the 30 characters
21/30 characters used.
No words repeated from the title.
Adds new keywords
Repeats title words: “keys”, “ptsd”.
First paragraph is 65 characters.
Opens with a tight hook
First paragraph is 713 characters.
3,289 characters.
Enough substance
2,780 characters.
0 bullet lines, 14 paragraph breaks.
Easy to scan
8 bullet lines, 10 paragraph breaks.
Mentions users, ratings, press or awards.
Shows social proof
No user counts, press or awards mentioned.
4/10 iPhone screenshots.
Fills the 10 screenshot slots
9/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
4 iPad screenshots.
iPad screenshots
0 iPad screenshots.
4.80 average.
Rating of 4.5 or higher
5.00 average.
5 ratings.
Enough ratings to be trusted
2 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 1087 days ago.
Updated recently
Last update 821 days ago.
Generic notes: “- Updated App Store Screenshots and Descriptions”
Release notes say something
Generic notes: “Bug Fix for "Help Me" hotline number.”
11 languages.
Localised listing
1 language.
18 MB.
Reasonable download size
63 MB.