Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
25/30 characters used.
Uses the 30 characters
12/30 characters used.
Title is the name alone.
Carries a keyword, not only a brand
Title is the name alone.
No filler words.
No wasted words
No filler words.
“The New Healing Frontier”
Has a subtitle
“Self help after trauma”
24/30 characters used.
Uses the 30 characters
22/30 characters used.
No words repeated from the title.
Adds new keywords
Repeats title words: “trauma”.
First paragraph is 65 characters.
Opens with a tight hook
First paragraph is 17 characters.
3,289 characters.
Enough substance
2,960 characters.
0 bullet lines, 14 paragraph breaks.
Easy to scan
26 bullet lines, 10 paragraph breaks.
Mentions users, ratings, press or awards.
Shows social proof
No user counts, press or awards mentioned.
4/10 iPhone screenshots.
Fills the 10 screenshot slots
4/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
4 iPad screenshots.
iPad screenshots
4 iPad screenshots.
4.80 average.
Rating of 4.5 or higher
4.67 average.
5 ratings.
Enough ratings to be trusted
18 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 1087 days ago.
Updated recently
Last update 392 days ago.
Generic notes: “- Updated App Store Screenshots and Descriptions”
Release notes say something
Generic notes: “Minor updates”
11 languages.
Localised listing
2 languages.
18 MB.
Reasonable download size
94 MB.