Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
Letstalk IM
Seagull IM11/30 characters used.
Uses the 30 characters
10/30 characters used.
Title is the name alone.
Carries a keyword, not only a brand
Title is the name alone.
No filler words.
No wasted words
No filler words.
Could not read the store page.
Has a subtitle
“Simple. Reliable. Private”
Could not read the store page.
Uses the 30 characters
25/30 characters used.
Could not read the store page.
Adds new keywords
No words repeated from the title.
First paragraph is 318 characters.
Opens with a tight hook
First paragraph is 105 characters.
1,192 characters.
Enough substance
1,566 characters.
9 bullet lines, 7 paragraph breaks.
Easy to scan
0 bullet lines, 0 paragraph breaks.
No user counts, press or awards mentioned.
Shows social proof
No user counts, press or awards mentioned.
7/10 iPhone screenshots.
Fills the 10 screenshot slots
5/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
6 iPad screenshots.
iPad screenshots
0 iPad screenshots.
3.87 average.
Rating of 4.5 or higher
3.61 average.
101 ratings.
Enough ratings to be trusted
46 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 10 days ago.
Updated recently
Last update 3 days ago.
Generic notes: “Fixed known issues.”
Release notes say something
Generic notes: “===== New Content ===== Fix known bugs”
6 languages.
Localised listing
3 languages.
468 MB.
Reasonable download size
234 MB.