Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
Letstalk IM
BatChat - Encrypted MessengerBatChat - Encrypted Messenger
Private Chat for Business
11/30 characters used.
Uses the 30 characters
29/30 characters used.
Title is the name alone.
Carries a keyword, not only a brand
Keyword part: “Encrypted Messenger”.
No filler words.
No wasted words
No filler words.
“Secured Private Communication”
Has a subtitle
“Private Chat for Business”
29/30 characters used.
Uses the 30 characters
25/30 characters used.
No words repeated from the title.
Adds new keywords
No words repeated from the title.
First paragraph is 318 characters.
Opens with a tight hook
First paragraph is 183 characters.
1,192 characters.
Enough substance
2,024 characters.
9 bullet lines, 7 paragraph breaks.
Easy to scan
0 bullet lines, 7 paragraph breaks.
No user counts, press or awards mentioned.
Shows social proof
No user counts, press or awards mentioned.
7/10 iPhone screenshots.
Fills the 10 screenshot slots
6/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
6 iPad screenshots.
iPad screenshots
6 iPad screenshots.
3.87 average.
Rating of 4.5 or higher
3.49 average.
101 ratings.
Enough ratings to be trusted
98 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 10 days ago.
Updated recently
Last update 13 days ago.
Generic notes: “Fixed known issues.”
Release notes say something
Generic notes: “1.Fixed known bugs and optimized performance.”
6 languages.
Localised listing
2 languages.
468 MB.
Reasonable download size
276 MB.