Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
Freshchat
Zendesk Chat9/30 characters used.
Uses the 30 characters
12/30 characters used.
Title is the name alone.
Carries a keyword, not only a brand
Title is the name alone.
No filler words.
No wasted words
No filler words.
“Chat with customers on-the-go”
Has a subtitle
“Chat with customers”
29/30 characters used.
Uses the 30 characters
19/30 characters used.
No words repeated from the title.
Adds new keywords
Repeats title words: “chat”.
First paragraph is 108 characters.
Opens with a tight hook
First paragraph is 191 characters.
993 characters.
Enough substance
1,393 characters.
4 bullet lines, 6 paragraph breaks.
Easy to scan
8 bullet lines, 3 paragraph breaks.
No user counts, press or awards mentioned.
Shows social proof
No user counts, press or awards mentioned.
5/10 iPhone screenshots.
Fills the 10 screenshot slots
4/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
5 iPad screenshots.
iPad screenshots
5 iPad screenshots.
3.65 average.
Rating of 4.5 or higher
4.55 average.
51 ratings.
Enough ratings to be trusted
754 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 135 days ago.
Updated recently
Last update 212 days ago.
77 characters of release notes.
Release notes say something
Generic notes: “Minor fixes and performance improvements.”
12 languages.
Localised listing
31 languages.
244 MB.
Reasonable download size
48 MB.