Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
27/30 characters used.
Uses the 30 characters
26/30 characters used.
Title is the name alone.
Carries a keyword, not only a brand
Title is the name alone.
No filler words.
No wasted words
No filler words.
“Finance”
Has a subtitle
Could not read the store page.
7/30 characters used.
Uses the 30 characters
Could not read the store page.
No words repeated from the title.
Adds new keywords
Could not read the store page.
First paragraph is 81 characters.
Opens with a tight hook
First paragraph is 254 characters.
714 characters.
Enough substance
755 characters.
6 bullet lines, 3 paragraph breaks.
Easy to scan
13 bullet lines, 2 paragraph breaks.
No user counts, press or awards mentioned.
Shows social proof
No user counts, press or awards mentioned.
9/10 iPhone screenshots.
Fills the 10 screenshot slots
6/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
9 iPad screenshots.
iPad screenshots
5 iPad screenshots.
4.75 average.
Rating of 4.5 or higher
3.37 average.
18,284 ratings.
Enough ratings to be trusted
104 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 46 days ago.
Updated recently
Last update 23 days ago.
Generic notes: “This update includes general improvements, enhancements, and bug fixes…”
Release notes say something
Generic notes: “Improved performance and bug fixes”
2 languages.
Localised listing
2 languages.
154 MB.
Reasonable download size
27 MB.