Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
HAPO Community Credit Union
STCU Mobile Banking27/30 characters used.
Uses the 30 characters
19/30 characters used.
Title is the name alone.
Carries a keyword, not only a brand
Title is the name alone.
No filler words.
No wasted words
No filler words.
“Finance”
Has a subtitle
“Finance”
7/30 characters used.
Uses the 30 characters
7/30 characters used.
No words repeated from the title.
Adds new keywords
No words repeated from the title.
First paragraph is 81 characters.
Opens with a tight hook
First paragraph is 73 characters.
714 characters.
Enough substance
548 characters.
6 bullet lines, 3 paragraph breaks.
Easy to scan
8 bullet lines, 1 paragraph breaks.
No user counts, press or awards mentioned.
Shows social proof
No user counts, press or awards mentioned.
9/10 iPhone screenshots.
Fills the 10 screenshot slots
4/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
9 iPad screenshots.
iPad screenshots
4 iPad screenshots.
4.75 average.
Rating of 4.5 or higher
4.86 average.
18,284 ratings.
Enough ratings to be trusted
60,432 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 46 days ago.
Updated recently
Last update 74 days ago.
Generic notes: “This update includes general improvements, enhancements, and bug fixes…”
Release notes say something
180 characters of release notes.
2 languages.
Localised listing
1 language.
154 MB.
Reasonable download size
127 MB.