Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
FOREWARN
ShowingTime8/30 characters used.
Uses the 30 characters
11/30 characters used.
Title is the name alone.
Carries a keyword, not only a brand
Title is the name alone.
No filler words.
No wasted words
No filler words.
“Instant Identity & Risk Check”
Has a subtitle
“Business”
29/30 characters used.
Uses the 30 characters
8/30 characters used.
No words repeated from the title.
Adds new keywords
No words repeated from the title.
First paragraph is 69 characters.
Opens with a tight hook
First paragraph is 442 characters.
1,031 characters.
Enough substance
1,232 characters.
5 bullet lines, 5 paragraph breaks.
Easy to scan
12 bullet lines, 4 paragraph breaks.
No user counts, press or awards mentioned.
Shows social proof
Mentions users, ratings, press or awards.
3/10 iPhone screenshots.
Fills the 10 screenshot slots
4/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
3 iPad screenshots.
iPad screenshots
4 iPad screenshots.
4.94 average.
Rating of 4.5 or higher
2.35 average.
28,700 ratings.
Enough ratings to be trusted
849 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 29 days ago.
Updated recently
Last update 120 days ago.
Generic notes: “- Bug fixes - Performance improvements - UX improvements”
Release notes say something
Generic notes: “Bug fixes and other improvements”
1 language.
Localised listing
1 language.
30 MB.
Reasonable download size
169 MB.