Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
Coinbase Wallet: Trade to Win
Uniswap: Crypto & NFT Wallet29/30 characters used.
Uses the 30 characters
28/30 characters used.
Keyword part: “Trade to Win”.
Carries a keyword, not only a brand
Keyword part: “Crypto & NFT Wallet”.
No filler words.
No wasted words
No filler words.
Could not read the store page.
Has a subtitle
Could not read the store page.
Could not read the store page.
Uses the 30 characters
Could not read the store page.
Could not read the store page.
Adds new keywords
Could not read the store page.
First paragraph is 271 characters.
Opens with a tight hook
First paragraph is 255 characters.
2,886 characters.
Enough substance
2,273 characters.
19 bullet lines, 8 paragraph breaks.
Easy to scan
21 bullet lines, 12 paragraph breaks.
Mentions users, ratings, press or awards.
Shows social proof
No user counts, press or awards mentioned.
6/10 iPhone screenshots.
Fills the 10 screenshot slots
9/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
0 iPad screenshots.
iPad screenshots
0 iPad screenshots.
4.55 average.
Rating of 4.5 or higher
4.85 average.
161,397 ratings.
Enough ratings to be trusted
19,801 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 4 days ago.
Updated recently
Last update 0 days ago.
327 characters of release notes.
Release notes say something
Generic notes: “Various bug fixes and performance improvements”
1 language.
Localised listing
8 languages.
276 MB.
Reasonable download size
128 MB.