Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
People's Daily
Xinhua News14/30 characters used.
Uses the 30 characters
11/30 characters used.
Title is the name alone.
Carries a keyword, not only a brand
Title is the name alone.
No filler words.
No wasted words
No filler words.
“Read China, right here.”
Has a subtitle
“News”
23/30 characters used.
Uses the 30 characters
4/30 characters used.
No words repeated from the title.
Adds new keywords
Repeats title words: “news”.
First paragraph is 180 characters.
Opens with a tight hook
First paragraph is 341 characters.
401 characters.
Enough substance
811 characters.
0 bullet lines, 0 paragraph breaks.
Easy to scan
0 bullet lines, 2 paragraph breaks.
No user counts, press or awards mentioned.
Shows social proof
Mentions users, ratings, press or awards.
4/10 iPhone screenshots.
Fills the 10 screenshot slots
7/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
0 iPad screenshots.
iPad screenshots
7 iPad screenshots.
4.73 average.
Rating of 4.5 or higher
4.72 average.
37 ratings.
Enough ratings to be trusted
297 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 57 days ago.
Updated recently
Last update 13 days ago.
212 characters of release notes.
Release notes say something
Generic notes: “Performance updates and bug fixes.”
1 language.
Localised listing
2 languages.
147 MB.
Reasonable download size
87 MB.