Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
Philz Coffee
7 Leaves Cafe12/30 characters used.
Uses the 30 characters
13/30 characters used.
Title is the name alone.
Carries a keyword, not only a brand
Title is the name alone.
No filler words.
No wasted words
No filler words.
“Philz Coffee Mobile App”
Has a subtitle
Could not read the store page.
23/30 characters used.
Uses the 30 characters
Could not read the store page.
Repeats title words: “philz”, “coffee”.
Adds new keywords
Could not read the store page.
First paragraph is 232 characters.
Opens with a tight hook
First paragraph is 121 characters.
771 characters.
Enough substance
121 characters.
9 bullet lines, 1 paragraph breaks.
Easy to scan
0 bullet lines, 0 paragraph breaks.
No user counts, press or awards mentioned.
Shows social proof
No user counts, press or awards mentioned.
6/10 iPhone screenshots.
Fills the 10 screenshot slots
5/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
0 iPad screenshots.
iPad screenshots
0 iPad screenshots.
2.50 average.
Rating of 4.5 or higher
4.84 average.
8 ratings.
Enough ratings to be trusted
10,555 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 3 days ago.
Updated recently
Last update 33 days ago.
189 characters of release notes.
Release notes say something
Generic notes: “Bug fixes and performance improvements”
1 language.
Localised listing
1 language.
85 MB.
Reasonable download size
88 MB.