Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
5/30 characters used.
Uses the 30 characters
15/30 characters used.
Title is the name alone.
Carries a keyword, not only a brand
Title is the name alone.
No filler words.
No wasted words
No filler words.
“The National Registry of EMTs”
Has a subtitle
“Clinical Intelligence Platform”
29/30 characters used.
Uses the 30 characters
30/30 characters used.
No words repeated from the title.
Adds new keywords
No words repeated from the title.
First paragraph is 31 characters.
Opens with a tight hook
First paragraph is 199 characters.
2,547 characters.
Enough substance
1,196 characters.
22 bullet lines, 14 paragraph breaks.
Easy to scan
0 bullet lines, 6 paragraph breaks.
No user counts, press or awards mentioned.
Shows social proof
No user counts, press or awards mentioned.
10/10 iPhone screenshots.
Fills the 10 screenshot slots
8/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
10 iPad screenshots.
iPad screenshots
8 iPad screenshots.
4.72 average.
Rating of 4.5 or higher
4.90 average.
7,971 ratings.
Enough ratings to be trusted
667 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 169 days ago.
Updated recently
Last update 2 days ago.
Generic notes: “Bug fixes, login updates”
Release notes say something
Generic notes: “Minor bug fixes.”
1 language.
Localised listing
1 language.
15 MB.
Reasonable download size
400 MB.