Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
First Due Mobile
Active911 ActiveTeamBoth fight for
No overlap. These two are not chasing the same searches.
Only Active911 ActiveTe
16/30 characters used.
Uses the 30 characters
20/30 characters used.
Title is the name alone.
Carries a keyword, not only a brand
Title is the name alone.
No filler words.
No wasted words
No filler words.
“For a safer & faster response”
Has a subtitle
“Productivity”
29/30 characters used.
Uses the 30 characters
12/30 characters used.
No words repeated from the title.
Adds new keywords
No words repeated from the title.
First paragraph is 132 characters.
Opens with a tight hook
First paragraph is 170 characters.
549 characters.
Enough substance
373 characters.
9 bullet lines, 1 paragraph breaks.
Easy to scan
5 bullet lines, 1 paragraph breaks.
Mentions users, ratings, press or awards.
Shows social proof
No user counts, press or awards mentioned.
7/10 iPhone screenshots.
Fills the 10 screenshot slots
7/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
7 iPad screenshots.
iPad screenshots
7 iPad screenshots.
2.82 average.
Rating of 4.5 or higher
2.93 average.
843 ratings.
Enough ratings to be trusted
14 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 5 days ago.
Updated recently
Last update 17 days ago.
Generic notes: “General improvements and fixes”
Release notes say something
204 characters of release notes.
1 language.
Localised listing
5 languages.
226 MB.
Reasonable download size
6 MB.