Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
16/30 characters used.
Uses the 30 characters
17/30 characters used.
Title is the name alone.
Carries a keyword, not only a brand
Title is the name alone.
No filler words.
No wasted words
No filler words.
“Lite & Fast Internet Browsing”
Has a subtitle
“Block Porn & Unsafe Websites”
29/30 characters used.
Uses the 30 characters
28/30 characters used.
No words repeated from the title.
Adds new keywords
No words repeated from the title.
First paragraph is 211 characters.
Opens with a tight hook
First paragraph is 62 characters.
1,079 characters.
Enough substance
2,260 characters.
26 bullet lines, 3 paragraph breaks.
Easy to scan
17 bullet lines, 11 paragraph breaks.
No user counts, press or awards mentioned.
Shows social proof
No user counts, press or awards mentioned.
6/10 iPhone screenshots.
Fills the 10 screenshot slots
5/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
6 iPad screenshots.
iPad screenshots
5 iPad screenshots.
4.27 average.
Rating of 4.5 or higher
4.44 average.
62 ratings.
Enough ratings to be trusted
2,656 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 606 days ago.
Updated recently
Last update 287 days ago.
Generic notes: “Updated app description.”
Release notes say something
Generic notes: “Bug fixes”
1 language.
Localised listing
6 languages.
7 MB.
Reasonable download size
267 MB.