Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
Shopify Inbox
Google Analytics13/30 characters used.
Uses the 30 characters
16/30 characters used.
Title is the name alone.
Carries a keyword, not only a brand
Title is the name alone.
No filler words.
No wasted words
No filler words.
“Live chat for your business”
Has a subtitle
“Business”
27/30 characters used.
Uses the 30 characters
8/30 characters used.
No words repeated from the title.
Adds new keywords
No words repeated from the title.
First paragraph is 19 characters.
Opens with a tight hook
First paragraph is 53 characters.
1,221 characters.
Enough substance
1,087 characters.
6 bullet lines, 11 paragraph breaks.
Easy to scan
10 bullet lines, 3 paragraph breaks.
No user counts, press or awards mentioned.
Shows social proof
Mentions users, ratings, press or awards.
5/10 iPhone screenshots.
Fills the 10 screenshot slots
4/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
5 iPad screenshots.
iPad screenshots
4 iPad screenshots.
4.79 average.
Rating of 4.5 or higher
4.63 average.
13,183 ratings.
Enough ratings to be trusted
5,249 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 16 days ago.
Updated recently
Last update 297 days ago.
Generic notes: “Bug fixes and improvements”
Release notes say something
125 characters of release notes.
1 language.
Localised listing
1 language.
41 MB.
Reasonable download size
63 MB.