Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
EXFO EXs
VIAVI Mobile Tech8/30 characters used.
Uses the 30 characters
17/30 characters used.
Title is the name alone.
Carries a keyword, not only a brand
Title is the name alone.
No filler words.
No wasted words
No filler words.
“Productivity”
Has a subtitle
Could not read the store page.
12/30 characters used.
Uses the 30 characters
Could not read the store page.
No words repeated from the title.
Adds new keywords
Could not read the store page.
First paragraph is 391 characters.
Opens with a tight hook
First paragraph is 757 characters.
2,611 characters.
Enough substance
1,389 characters.
1 bullet lines, 7 paragraph breaks.
Easy to scan
22 bullet lines, 1 paragraph breaks.
No user counts, press or awards mentioned.
Shows social proof
No user counts, press or awards mentioned.
6/10 iPhone screenshots.
Fills the 10 screenshot slots
6/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
6 iPad screenshots.
iPad screenshots
6 iPad screenshots.
1.67 average.
Rating of 4.5 or higher
3.17 average.
6 ratings.
Enough ratings to be trusted
6 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 10 days ago.
Updated recently
Last update 126 days ago.
Generic notes: “We've added these changes in the EXs: EX10 Pro • Smart loopback EX10…”
Release notes say something
766 characters of release notes.
1 language.
Localised listing
1 language.
26 MB.
Reasonable download size
55 MB.