Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
EXFO EXs
MBS Field Tech8/30 characters used.
Uses the 30 characters
14/30 characters used.
Title is the name alone.
Carries a keyword, not only a brand
Title is the name alone.
No filler words.
No wasted words
No filler words.
“Productivity”
Has a subtitle
“Productivity”
12/30 characters used.
Uses the 30 characters
12/30 characters used.
No words repeated from the title.
Adds new keywords
No words repeated from the title.
First paragraph is 391 characters.
Opens with a tight hook
First paragraph is 658 characters.
2,611 characters.
Enough substance
969 characters.
1 bullet lines, 7 paragraph breaks.
Easy to scan
0 bullet lines, 1 paragraph breaks.
No user counts, press or awards mentioned.
Shows social proof
No user counts, press or awards mentioned.
6/10 iPhone screenshots.
Fills the 10 screenshot slots
5/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
6 iPad screenshots.
iPad screenshots
5 iPad screenshots.
1.67 average.
Rating of 4.5 or higher
3.33 average.
6 ratings.
Enough ratings to be trusted
9 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 10 days ago.
Updated recently
Last update 44 days ago.
Generic notes: “We've added these changes in the EXs: EX10 Pro • Smart loopback EX10…”
Release notes say something
350 characters of release notes.
1 language.
Localised listing
1 language.
26 MB.
Reasonable download size
54 MB.