Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
23/30 characters used.
Uses the 30 characters
18/30 characters used.
Title is the name alone.
Carries a keyword, not only a brand
Title is the name alone.
No filler words.
No wasted words
No filler words.
“Custom Branded Content”
Has a subtitle
“Pitching tool for creators”
22/30 characters used.
Uses the 30 characters
26/30 characters used.
Repeats title words: “custom”, “content”.
Adds new keywords
Repeats title words: “creators”.
First paragraph is 331 characters.
Opens with a tight hook
First paragraph is 102 characters.
1,623 characters.
Enough substance
804 characters.
0 bullet lines, 13 paragraph breaks.
Easy to scan
5 bullet lines, 4 paragraph breaks.
No user counts, press or awards mentioned.
Shows social proof
No user counts, press or awards mentioned.
5/10 iPhone screenshots.
Fills the 10 screenshot slots
4/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
0 iPad screenshots.
iPad screenshots
4 iPad screenshots.
3.96 average.
Rating of 4.5 or higher
4.35 average.
308 ratings.
Enough ratings to be trusted
31 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 540 days ago.
Updated recently
Last update 10 days ago.
Generic notes: “Minor updates to video duration requirements”
Release notes say something
Generic notes: “Fixed some wording in the app.”
1 language.
Localised listing
1 language.
150 MB.
Reasonable download size
42 MB.