Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
FORM Swim
Swim.com: Swim Tracker9/30 characters used.
Uses the 30 characters
22/30 characters used.
Title is the name alone.
Carries a keyword, not only a brand
Keyword part: “Swim Tracker”.
No filler words.
No wasted words
No filler words.
“A Game-Changing Way to Swim”
Has a subtitle
“Swim Training and Workout App”
27/30 characters used.
Uses the 30 characters
29/30 characters used.
Repeats title words: “swim”.
Adds new keywords
Repeats title words: “swim”.
First paragraph is 186 characters.
Opens with a tight hook
First paragraph is 244 characters.
2,470 characters.
Enough substance
1,316 characters.
7 bullet lines, 9 paragraph breaks.
Easy to scan
1 bullet lines, 8 paragraph breaks.
No user counts, press or awards mentioned.
Shows social proof
No user counts, press or awards mentioned.
9/10 iPhone screenshots.
Fills the 10 screenshot slots
9/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
0 iPad screenshots.
iPad screenshots
0 iPad screenshots.
4.74 average.
Rating of 4.5 or higher
4.37 average.
3,489 ratings.
Enough ratings to be trusted
1,102 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 17 days ago.
Updated recently
Last update 9 days ago.
Generic notes: “• Bug fixes and performance optimizations”
Release notes say something
456 characters of release notes.
1 language.
Localised listing
1 language.
219 MB.
Reasonable download size
175 MB.