Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
Northrim Bank - Personal
Personal Mobile Banking
5/30 characters used.
Uses the 30 characters
24/30 characters used.
Title is the name alone.
Carries a keyword, not only a brand
Keyword part: “Personal”.
No filler words.
No wasted words
No filler words.
“Finance”
Has a subtitle
“Personal Mobile Banking”
7/30 characters used.
Uses the 30 characters
23/30 characters used.
No words repeated from the title.
Adds new keywords
Repeats title words: “personal”.
First paragraph is 27 characters.
Opens with a tight hook
First paragraph is 200 characters.
296 characters.
Enough substance
1,323 characters.
9 bullet lines, 1 paragraph breaks.
Easy to scan
7 bullet lines, 7 paragraph breaks.
No user counts, press or awards mentioned.
Shows social proof
No user counts, press or awards mentioned.
6/10 iPhone screenshots.
Fills the 10 screenshot slots
9/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
5 iPad screenshots.
iPad screenshots
7 iPad screenshots.
4.93 average.
Rating of 4.5 or higher
4.69 average.
160 ratings.
Enough ratings to be trusted
3,143 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 108 days ago.
Updated recently
Last update 4 days ago.
Generic notes: “Minor enhancements and bug fixes.”
Release notes say something
217 characters of release notes.
1 language.
Localised listing
1 language.
83 MB.
Reasonable download size
155 MB.