Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
11/30 characters used.
Uses the 30 characters
27/30 characters used.
Title is the name alone.
Carries a keyword, not only a brand
Keyword part: “Mail, Cloud & News”.
No filler words.
No wasted words
No filler words.
“Identify & sign digitally”
Has a subtitle
Could not read the store page.
25/30 characters used.
Uses the 30 characters
Could not read the store page.
No words repeated from the title.
Adds new keywords
Could not read the store page.
First paragraph is 611 characters.
Opens with a tight hook
First paragraph is 106 characters.
1,358 characters.
Enough substance
1,957 characters.
0 bullet lines, 5 paragraph breaks.
Easy to scan
0 bullet lines, 11 paragraph breaks.
No user counts, press or awards mentioned.
Shows social proof
Mentions users, ratings, press or awards.
6/10 iPhone screenshots.
Fills the 10 screenshot slots
4/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
6 iPad screenshots.
iPad screenshots
5 iPad screenshots.
4.67 average.
Rating of 4.5 or higher
4.57 average.
229 ratings.
Enough ratings to be trusted
1,820 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 3 days ago.
Updated recently
Last update 11 days ago.
235 characters of release notes.
Release notes say something
Generic notes: “Bug fixes and stability improvements”
3 languages.
Localised listing
4 languages.
106 MB.
Reasonable download size
358 MB.