Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
Snap-on
Snapchat7/30 characters used.
Uses the 30 characters
8/30 characters. A brand this well known can afford a short title.
Keyword part: “on”.
Carries a keyword, not only a brand
Title is the name alone, which is fine at this brand size.
No filler words.
No wasted words
No filler words.
Could not read the store page.
Has a subtitle
“Share the moment!”
Could not read the store page.
Uses the 30 characters
17/30 characters used.
Could not read the store page.
Adds new keywords
No words repeated from the title.
First paragraph is 232 characters.
Opens with a tight hook
First paragraph is 79 characters.
709 characters.
Enough substance
2,062 characters.
1 bullet lines, 6 paragraph breaks.
Easy to scan
22 bullet lines, 11 paragraph breaks.
No user counts, press or awards mentioned.
Shows social proof
No user counts, press or awards mentioned.
9/10 iPhone screenshots.
Fills the 10 screenshot slots
8/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
9 iPad screenshots.
iPad screenshots
8 iPad screenshots.
4.65 average.
Rating of 4.5 or higher
4.51 average.
743 ratings.
Enough ratings to be trusted
5,951,205 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 51 days ago.
Updated recently
Last update 2 days ago.
Generic notes: “Bug fixes”
Release notes say something
Generic notes: “Just a little tune-up to keep everything running smoothly!”
1 language.
Localised listing
35 languages.
40 MB.
Reasonable download size
400 MB.