Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
4/30 characters used.
Uses the 30 characters
20/30 characters used.
Title is the name alone.
Carries a keyword, not only a brand
Keyword part: “Bank Freely”.
No filler words.
No wasted words
No filler words.
“Global Payments”
Has a subtitle
“Global Banking For Africans”
15/30 characters used.
Uses the 30 characters
27/30 characters used.
No words repeated from the title.
Adds new keywords
No words repeated from the title.
First paragraph is 127 characters.
Opens with a tight hook
First paragraph is 110 characters.
1,881 characters.
Enough substance
3,265 characters.
0 bullet lines, 0 paragraph breaks.
Easy to scan
34 bullet lines, 20 paragraph breaks.
No user counts, press or awards mentioned.
Shows social proof
No user counts, press or awards mentioned.
6/10 iPhone screenshots.
Fills the 10 screenshot slots
5/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
0 iPad screenshots.
iPad screenshots
0 iPad screenshots.
4.52 average.
Rating of 4.5 or higher
4.33 average.
77 ratings.
Enough ratings to be trusted
15 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 28 days ago.
Updated recently
Last update 214 days ago.
Generic notes: “This version contains some pesky bug fixes to improve your experience …”
Release notes say something
Generic notes: “Bug fixes”
1 language.
Localised listing
1 language.
26 MB.
Reasonable download size
98 MB.