Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
Horizon Blue
HMH Well12/30 characters used.
Uses the 30 characters
8/30 characters used.
Title is the name alone.
Carries a keyword, not only a brand
Title is the name alone.
No filler words.
No wasted words
No filler words.
“Horizon Blue Cross Blue Shield”
Has a subtitle
“Medical”
30/30 characters used.
Uses the 30 characters
7/30 characters used.
Repeats title words: “horizon”, “blue”.
Adds new keywords
No words repeated from the title.
First paragraph is 303 characters.
Opens with a tight hook
First paragraph is 137 characters.
593 characters.
Enough substance
137 characters.
6 bullet lines, 2 paragraph breaks.
Easy to scan
0 bullet lines, 0 paragraph breaks.
No user counts, press or awards mentioned.
Shows social proof
No user counts, press or awards mentioned.
7/10 iPhone screenshots.
Fills the 10 screenshot slots
6/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
0 iPad screenshots.
iPad screenshots
6 iPad screenshots.
4.83 average.
Rating of 4.5 or higher
2.75 average.
78,555 ratings.
Enough ratings to be trusted
72 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 2 days ago.
Updated recently
Last update 72 days ago.
Generic notes: “Bug Fixes.”
Release notes say something
Generic notes: “Various bug fixes and improvements.”
1 language.
Localised listing
1 language.
97 MB.
Reasonable download size
41 MB.