Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
30/30 characters used.
Uses the 30 characters
26/30 characters used.
Title is the name alone.
Carries a keyword, not only a brand
Title is the name alone.
No filler words.
No wasted words
No filler words.
“Business”
Has a subtitle
“Employee Referral App”
8/30 characters used.
Uses the 30 characters
21/30 characters used.
No words repeated from the title.
Adds new keywords
Repeats title words: “referral”.
First paragraph is 216 characters.
Opens with a tight hook
First paragraph is 26 characters.
1,746 characters.
Enough substance
230 characters.
10 bullet lines, 6 paragraph breaks.
Easy to scan
0 bullet lines, 1 paragraph breaks.
No user counts, press or awards mentioned.
Shows social proof
No user counts, press or awards mentioned.
8/10 iPhone screenshots.
Fills the 10 screenshot slots
5/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
1 iPad screenshots.
iPad screenshots
0 iPad screenshots.
2.11 average.
Rating of 4.5 or higher
4.25 average.
36 ratings.
Enough ratings to be trusted
4 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 130 days ago.
Updated recently
Last update 37 days ago.
Generic notes: “- Bug fixes and improvements”
Release notes say something
Generic notes: “Big fixes and enhancements”
9 languages.
Localised listing
1 language.
26 MB.
Reasonable download size
175 MB.