Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
30/30 characters used.
Uses the 30 characters
9/30 characters used.
Title is the name alone.
Carries a keyword, not only a brand
Title is the name alone.
No filler words.
No wasted words
No filler words.
“Business”
Has a subtitle
“Business”
8/30 characters used.
Uses the 30 characters
8/30 characters used.
No words repeated from the title.
Adds new keywords
No words repeated from the title.
First paragraph is 216 characters.
Opens with a tight hook
First paragraph is 129 characters.
1,746 characters.
Enough substance
1,488 characters.
10 bullet lines, 6 paragraph breaks.
Easy to scan
9 bullet lines, 6 paragraph breaks.
No user counts, press or awards mentioned.
Shows social proof
Mentions users, ratings, press or awards.
8/10 iPhone screenshots.
Fills the 10 screenshot slots
6/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
1 iPad screenshots.
iPad screenshots
6 iPad screenshots.
2.11 average.
Rating of 4.5 or higher
1.86 average.
36 ratings.
Enough ratings to be trusted
132 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 130 days ago.
Updated recently
Last update 58 days ago.
Generic notes: “- Bug fixes and improvements”
Release notes say something
Generic notes: “Bug fix and performance improvement.”
9 languages.
Localised listing
18 languages.
26 MB.
Reasonable download size
137 MB.