Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
9/30 characters used.
Uses the 30 characters
11/30 characters used.
Title is the name alone.
Carries a keyword, not only a brand
Title is the name alone.
No filler words.
No wasted words
No filler words.
“Business”
Has a subtitle
“Track Your Driving Performance”
8/30 characters used.
Uses the 30 characters
30/30 characters used.
No words repeated from the title.
Adds new keywords
No words repeated from the title.
First paragraph is 75 characters.
Opens with a tight hook
First paragraph is 85 characters.
965 characters.
Enough substance
1,112 characters.
6 bullet lines, 3 paragraph breaks.
Easy to scan
16 bullet lines, 7 paragraph breaks.
No user counts, press or awards mentioned.
Shows social proof
No user counts, press or awards mentioned.
6/10 iPhone screenshots.
Fills the 10 screenshot slots
5/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
7 iPad screenshots.
iPad screenshots
4 iPad screenshots.
4.67 average.
Rating of 4.5 or higher
4.47 average.
3 ratings.
Enough ratings to be trusted
455 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 88 days ago.
Updated recently
Last update 4 days ago.
Generic notes: “-Fixed missing enrollment step from user registration”
Release notes say something
Generic notes: “Bug fixes”
1 language.
Localised listing
3 languages.
24 MB.
Reasonable download size
30 MB.