Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
WIC2Go
Babylist Baby Registry6/30 characters used.
Uses the 30 characters
22/30 characters used.
Title is the name alone.
Carries a keyword, not only a brand
Title is the name alone.
No filler words.
No wasted words
No filler words.
“Shopping”
Has a subtitle
“One registry for any store”
8/30 characters used.
Uses the 30 characters
26/30 characters used.
No words repeated from the title.
Adds new keywords
Repeats title words: “registry”.
First paragraph is 127 characters.
Opens with a tight hook
First paragraph is 129 characters.
470 characters.
Enough substance
3,960 characters.
0 bullet lines, 2 paragraph breaks.
Easy to scan
4 bullet lines, 17 paragraph breaks.
No user counts, press or awards mentioned.
Shows social proof
Mentions users, ratings, press or awards.
3/10 iPhone screenshots.
Fills the 10 screenshot slots
10/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
0 iPad screenshots.
iPad screenshots
10 iPad screenshots.
2.34 average.
Rating of 4.5 or higher
4.92 average.
594 ratings.
Enough ratings to be trusted
141,436 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 1064 days ago.
Updated recently
Last update 4 days ago.
100 characters of release notes.
Release notes say something
Generic notes: “Bug fixes and performance improvements”
2 languages.
Localised listing
1 language.
74 MB.
Reasonable download size
172 MB.