Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
Novo - Small Business Checking
Nav Business Funding Roadmap30/30 characters used.
Uses the 30 characters
28/30 characters used.
Keyword part: “Small Business Checking”.
Carries a keyword, not only a brand
Title is the name alone.
No filler words.
No wasted words
No filler words.
Could not read the store page.
Has a subtitle
“Business credit and funding”
Could not read the store page.
Uses the 30 characters
27/30 characters used.
Could not read the store page.
Adds new keywords
Repeats title words: “business”, “funding”.
First paragraph is 86 characters.
Opens with a tight hook
First paragraph is 230 characters.
952 characters.
Enough substance
3,131 characters.
0 bullet lines, 4 paragraph breaks.
Easy to scan
19 bullet lines, 15 paragraph breaks.
No user counts, press or awards mentioned.
Shows social proof
Mentions users, ratings, press or awards.
8/10 iPhone screenshots.
Fills the 10 screenshot slots
8/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
8 iPad screenshots.
iPad screenshots
0 iPad screenshots.
4.81 average.
Rating of 4.5 or higher
4.87 average.
20,056 ratings.
Enough ratings to be trusted
22,242 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 2 days ago.
Updated recently
Last update 11 days ago.
Generic notes: “Bug fixes with Performance Improvements.”
Release notes say something
Generic notes: “Bug fixes.”
3 languages.
Localised listing
1 language.
226 MB.
Reasonable download size
128 MB.