Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
Novo - Small Business Checking
Lili - Business Banking30/30 characters used.
Uses the 30 characters
23/30 characters used.
Keyword part: “Small Business Checking”.
Carries a keyword, not only a brand
Keyword part: “Business Banking”.
No filler words.
No wasted words
No filler words.
Could not read the store page.
Has a subtitle
Could not read the store page.
Could not read the store page.
Uses the 30 characters
Could not read the store page.
Could not read the store page.
Adds new keywords
Could not read the store page.
First paragraph is 86 characters.
Opens with a tight hook
First paragraph is 343 characters.
952 characters.
Enough substance
3,904 characters.
0 bullet lines, 4 paragraph breaks.
Easy to scan
22 bullet lines, 7 paragraph breaks.
No user counts, press or awards mentioned.
Shows social proof
Mentions users, ratings, press or awards.
8/10 iPhone screenshots.
Fills the 10 screenshot slots
7/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
8 iPad screenshots.
iPad screenshots
0 iPad screenshots.
4.81 average.
Rating of 4.5 or higher
4.63 average.
20,056 ratings.
Enough ratings to be trusted
6,948 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 2 days ago.
Updated recently
Last update 16 days ago.
Generic notes: “Bug fixes with Performance Improvements.”
Release notes say something
Generic notes: “fix bugs”
3 languages.
Localised listing
1 language.
226 MB.
Reasonable download size
114 MB.