Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
Novo - Small Business Checking
Found: Business BankingNovo - Small Business Checking
Built for modern businesses
30/30 characters used.
Uses the 30 characters
23/30 characters used.
Keyword part: “Small Business Checking”.
Carries a keyword, not only a brand
Keyword part: “Business Banking”.
No filler words.
No wasted words
No filler words.
“Built for modern businesses”
Has a subtitle
“Banking, Bookkeeping, & Taxes”
27/30 characters used.
Uses the 30 characters
29/30 characters used.
Repeats title words: “businesses”.
Adds new keywords
Repeats title words: “banking”.
First paragraph is 86 characters.
Opens with a tight hook
First paragraph is 272 characters.
952 characters.
Enough substance
2,256 characters.
0 bullet lines, 4 paragraph breaks.
Easy to scan
0 bullet lines, 7 paragraph breaks.
No user counts, press or awards mentioned.
Shows social proof
No user counts, press or awards mentioned.
8/10 iPhone screenshots.
Fills the 10 screenshot slots
9/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
8 iPad screenshots.
iPad screenshots
0 iPad screenshots.
4.81 average.
Rating of 4.5 or higher
4.79 average.
20,056 ratings.
Enough ratings to be trusted
34,281 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 2 days ago.
Updated recently
Last update 16 days ago.
Generic notes: “Bug fixes with Performance Improvements.”
Release notes say something
Generic notes: “Minor bug fixes and improvements.”
3 languages.
Localised listing
1 language.
226 MB.
Reasonable download size
73 MB.