Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
KinderSmart Ohio
Wright-Patt CU Mobile Banking16/30 characters used.
Uses the 30 characters
29/30 characters used.
Title is the name alone.
Carries a keyword, not only a brand
Keyword part: “Patt CU Mobile Banking”.
No filler words.
No wasted words
No filler words.
“Business”
Has a subtitle
“Finance”
8/30 characters used.
Uses the 30 characters
7/30 characters used.
No words repeated from the title.
Adds new keywords
No words repeated from the title.
First paragraph is 286 characters.
Opens with a tight hook
First paragraph is 69 characters.
1,474 characters.
Enough substance
1,968 characters.
5 bullet lines, 6 paragraph breaks.
Easy to scan
18 bullet lines, 10 paragraph breaks.
No user counts, press or awards mentioned.
Shows social proof
No user counts, press or awards mentioned.
2/10 iPhone screenshots.
Fills the 10 screenshot slots
9/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
0 iPad screenshots.
iPad screenshots
8 iPad screenshots.
2.47 average.
Rating of 4.5 or higher
4.81 average.
30 ratings.
Enough ratings to be trusted
42,662 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 48 days ago.
Updated recently
Last update 130 days ago.
Generic notes: “Bug fixes and performance improvements.”
Release notes say something
Generic notes: “This update includes general improvements, enhancements, and bug fixes…”
1 language.
Localised listing
1 language.
16 MB.
Reasonable download size
145 MB.