Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
Zutobi: Permit & Driving Prep
Ace Your Permit & Driving Test
29/30 characters used.
Uses the 30 characters
22/30 characters used.
Keyword part: “Permit & Driving Prep”.
Carries a keyword, not only a brand
Title is the name alone.
No filler words.
No wasted words
No filler words.
“Ace Your Permit & Driving Test”
Has a subtitle
“Drivers Ed: DMV permit test”
30/30 characters used.
Uses the 30 characters
27/30 characters used.
Repeats title words: “permit”, “driving”.
Adds new keywords
Repeats title words: “dmv”, “test”.
First paragraph is 39 characters.
Opens with a tight hook
First paragraph is 98 characters.
3,998 characters.
Enough substance
1,390 characters.
12 bullet lines, 24 paragraph breaks.
Easy to scan
10 bullet lines, 8 paragraph breaks.
No user counts, press or awards mentioned.
Shows social proof
No user counts, press or awards mentioned.
8/10 iPhone screenshots.
Fills the 10 screenshot slots
10/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
10 iPad screenshots.
iPad screenshots
3 iPad screenshots.
4.73 average.
Rating of 4.5 or higher
4.73 average.
237,713 ratings.
Enough ratings to be trusted
61,814 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 4 days ago.
Updated recently
Last update 302 days ago.
357 characters of release notes.
Release notes say something
Generic notes: “Performance enhancements and necessary bug fixes to keep things runnin…”
4 languages.
Localised listing
2 languages.
206 MB.
Reasonable download size
21 MB.