Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
Hy-Vee
Fleet Farm6/30 characters used.
Uses the 30 characters
10/30 characters used.
Keyword part: “Vee”.
Carries a keyword, not only a brand
Title is the name alone.
No filler words.
No wasted words
No filler words.
“Shopping”
Has a subtitle
“Earn today with Fleet Rewards!”
8/30 characters used.
Uses the 30 characters
30/30 characters used.
No words repeated from the title.
Adds new keywords
Repeats title words: “fleet”.
First paragraph is 285 characters.
Opens with a tight hook
First paragraph is 415 characters.
2,140 characters.
Enough substance
2,521 characters.
0 bullet lines, 14 paragraph breaks.
Easy to scan
14 bullet lines, 30 paragraph breaks.
No user counts, press or awards mentioned.
Shows social proof
No user counts, press or awards mentioned.
10/10 iPhone screenshots.
Fills the 10 screenshot slots
5/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
0 iPad screenshots.
iPad screenshots
1 iPad screenshots.
4.20 average.
Rating of 4.5 or higher
2.69 average.
20,319 ratings.
Enough ratings to be trusted
16 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 12 days ago.
Updated recently
Last update 96 days ago.
Generic notes: “Improved app stability, fixed Favorites removal, and simplified order-…”
Release notes say something
198 characters of release notes.
1 language.
Localised listing
1 language.
90 MB.
Reasonable download size
51 MB.