Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
Invoice Maker & Estimate App
Invoice2go: Easy Invoice Maker28/30 characters used.
Uses the 30 characters
30/30 characters used.
Title is the name alone.
Carries a keyword, not only a brand
Keyword part: “Easy Invoice Maker”.
Contains filler: “app”.
No wasted words
No filler words.
Could not read the store page.
Has a subtitle
Could not read the store page.
Could not read the store page.
Uses the 30 characters
Could not read the store page.
Could not read the store page.
Adds new keywords
Could not read the store page.
First paragraph is 195 characters.
Opens with a tight hook
First paragraph is 162 characters.
3,846 characters.
Enough substance
3,948 characters.
22 bullet lines, 24 paragraph breaks.
Easy to scan
23 bullet lines, 16 paragraph breaks.
Mentions users, ratings, press or awards.
Shows social proof
No user counts, press or awards mentioned.
10/10 iPhone screenshots.
Fills the 10 screenshot slots
6/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
8 iPad screenshots.
iPad screenshots
6 iPad screenshots.
4.89 average.
Rating of 4.5 or higher
4.85 average.
16,491 ratings.
Enough ratings to be trusted
55,906 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 2 days ago.
Updated recently
Last update 359 days ago.
Generic notes: “- Bug fixes and app improvements”
Release notes say something
Generic notes: “- General performance improvements - Minor bug fixes”
1 language.
Localised listing
6 languages.
116 MB.
Reasonable download size
180 MB.