Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
Perpay - Shop and Build Credit
PayLater: Split Your PaymentsPerpay - Shop and Build Credit
Shop, pay later, build credit
30/30 characters used.
Uses the 30 characters
29/30 characters used.
Keyword part: “Shop and Build Credit”.
Carries a keyword, not only a brand
Keyword part: “Split Your Payments”.
No filler words.
No wasted words
No filler words.
“Shop, pay later, build credit”
Has a subtitle
“Relax, PayLater”
29/30 characters used.
Uses the 30 characters
15/30 characters used.
Repeats title words: “shop”, “build”, “credit”.
Adds new keywords
Repeats title words: “paylater”.
First paragraph is 106 characters.
Opens with a tight hook
First paragraph is 63 characters.
1,783 characters.
Enough substance
2,430 characters.
0 bullet lines, 11 paragraph breaks.
Easy to scan
1 bullet lines, 12 paragraph breaks.
No user counts, press or awards mentioned.
Shows social proof
No user counts, press or awards mentioned.
9/10 iPhone screenshots.
Fills the 10 screenshot slots
6/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
9 iPad screenshots.
iPad screenshots
0 iPad screenshots.
4.93 average.
Rating of 4.5 or higher
3.49 average.
21,387 ratings.
Enough ratings to be trusted
305 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 2 days ago.
Updated recently
Last update 1 days ago.
Generic notes: “Fixes and improvements”
Release notes say something
115 characters of release notes.
1 language.
Localised listing
2 languages.
43 MB.
Reasonable download size
106 MB.