Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
EZ Tolls MA
WhatsApp Messenger11/30 characters used.
Uses the 30 characters
18/30 characters used.
Title is the name alone.
Carries a keyword, not only a brand
Title is the name alone, which is fine at this brand size.
No filler words.
No wasted words
No filler words.
Could not read the store page.
Has a subtitle
“Simple. Reliable. Private.”
Could not read the store page.
Uses the 30 characters
26/30 characters used.
Could not read the store page.
Adds new keywords
No words repeated from the title.
First paragraph is 50 characters.
Opens with a tight hook
First paragraph is 331 characters.
614 characters.
Enough substance
2,382 characters.
4 bullet lines, 2 paragraph breaks.
Easy to scan
2 bullet lines, 19 paragraph breaks.
No user counts, press or awards mentioned.
Shows social proof
No user counts, press or awards mentioned.
4/10 iPhone screenshots.
Fills the 10 screenshot slots
5/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
4 iPad screenshots.
iPad screenshots
5 iPad screenshots.
2.18 average.
Rating of 4.5 or higher
4.68 average.
56 ratings.
Enough ratings to be trusted
18,701,968 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 38 days ago.
Updated recently
Last update 4 days ago.
309 characters of release notes.
Release notes say something
Generic notes: “We update the app regularly to fix bugs, optimize performance and impr…”
1 language.
Localised listing
39 languages.
21 MB.
Reasonable download size
367 MB.