Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
Global Times
Xinhua News12/30 characters used.
Uses the 30 characters
11/30 characters used.
Title is the name alone.
Carries a keyword, not only a brand
Title is the name alone.
No filler words.
No wasted words
No filler words.
“News”
Has a subtitle
“News”
4/30 characters used.
Uses the 30 characters
4/30 characters used.
No words repeated from the title.
Adds new keywords
Repeats title words: “news”.
First paragraph is 72 characters.
Opens with a tight hook
First paragraph is 341 characters.
1,200 characters.
Enough substance
811 characters.
0 bullet lines, 13 paragraph breaks.
Easy to scan
0 bullet lines, 2 paragraph breaks.
No user counts, press or awards mentioned.
Shows social proof
Mentions users, ratings, press or awards.
4/10 iPhone screenshots.
Fills the 10 screenshot slots
7/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
0 iPad screenshots.
iPad screenshots
7 iPad screenshots.
3.71 average.
Rating of 4.5 or higher
4.72 average.
24 ratings.
Enough ratings to be trusted
297 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 26 days ago.
Updated recently
Last update 13 days ago.
Generic notes: “Updated the video feature and fixed some bugs.”
Release notes say something
Generic notes: “Performance updates and bug fixes.”
1 language.
Localised listing
2 languages.
38 MB.
Reasonable download size
87 MB.