Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
Simple Spreadsheet:view & edit
Lightweight Spreadsheet maker
Both fight for
No overlap. These two are not chasing the same searches.
Only Simple Spreadsheet
18/30 characters used.
Uses the 30 characters
30/30 characters used.
Title is the name alone.
Carries a keyword, not only a brand
Keyword part: “view & edit”.
No filler words.
No wasted words
No filler words.
“Know your stuff count”
Has a subtitle
“Lightweight Spreadsheet maker”
21/30 characters used.
Uses the 30 characters
29/30 characters used.
No words repeated from the title.
Adds new keywords
Repeats title words: “spreadsheet”.
First paragraph is 242 characters.
Opens with a tight hook
First paragraph is 68 characters.
1,000 characters.
Enough substance
1,653 characters.
0 bullet lines, 3 paragraph breaks.
Easy to scan
11 bullet lines, 7 paragraph breaks.
No user counts, press or awards mentioned.
Shows social proof
No user counts, press or awards mentioned.
5/10 iPhone screenshots.
Fills the 10 screenshot slots
5/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
5 iPad screenshots.
iPad screenshots
5 iPad screenshots.
4.08 average.
Rating of 4.5 or higher
4.59 average.
224 ratings.
Enough ratings to be trusted
6,941 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 102 days ago.
Updated recently
Last update 212 days ago.
Generic notes: “Bug fixes and performance improvements”
Release notes say something
Generic notes: “Optimize iCloud backup and restore functionality.”
5 languages.
Localised listing
9 languages.
4 MB.
Reasonable download size
48 MB.