Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
18/30 characters used.
Uses the 30 characters
11/30 characters used.
Title is the name alone.
Carries a keyword, not only a brand
Title is the name alone.
No filler words.
No wasted words
No filler words.
“Know your stuff count”
Has a subtitle
“To-do lists, tasks & reminders”
21/30 characters used.
Uses the 30 characters
30/30 characters used.
No words repeated from the title.
Adds new keywords
Repeats title words: “lists”.
First paragraph is 242 characters.
Opens with a tight hook
First paragraph is 41 characters.
1,000 characters.
Enough substance
2,834 characters.
0 bullet lines, 3 paragraph breaks.
Easy to scan
44 bullet lines, 14 paragraph breaks.
No user counts, press or awards mentioned.
Shows social proof
Mentions users, ratings, press or awards.
5/10 iPhone screenshots.
Fills the 10 screenshot slots
9/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
5 iPad screenshots.
iPad screenshots
9 iPad screenshots.
4.08 average.
Rating of 4.5 or higher
4.80 average.
224 ratings.
Enough ratings to be trusted
106,224 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 102 days ago.
Updated recently
Last update 34 days ago.
Generic notes: “Bug fixes and performance improvements”
Release notes say something
110 characters of release notes.
5 languages.
Localised listing
1 language.
4 MB.
Reasonable download size
36 MB.