Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
MerchCount: Inventory Tracker
Simple Inventory Tracker.
18/30 characters used.
Uses the 30 characters
29/30 characters used.
Title is the name alone.
Carries a keyword, not only a brand
Keyword part: “Inventory Tracker”.
No filler words.
No wasted words
No filler words.
“Know your stuff count”
Has a subtitle
“Simple Inventory Tracker.”
21/30 characters used.
Uses the 30 characters
25/30 characters used.
No words repeated from the title.
Adds new keywords
Repeats title words: “inventory”, “tracker”.
First paragraph is 242 characters.
Opens with a tight hook
First paragraph is 269 characters.
1,000 characters.
Enough substance
1,514 characters.
0 bullet lines, 3 paragraph breaks.
Easy to scan
18 bullet lines, 7 paragraph breaks.
No user counts, press or awards mentioned.
Shows social proof
No user counts, press or awards mentioned.
5/10 iPhone screenshots.
Fills the 10 screenshot slots
5/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
5 iPad screenshots.
iPad screenshots
4 iPad screenshots.
4.08 average.
Rating of 4.5 or higher
4.50 average.
224 ratings.
Enough ratings to be trusted
6 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 102 days ago.
Updated recently
Last update 39 days ago.
Generic notes: “Bug fixes and performance improvements”
Release notes say something
164 characters of release notes.
5 languages.
Localised listing
1 language.
4 MB.
Reasonable download size
9 MB.