Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
Blue Bottle Coffee
Philz Coffee18/30 characters used.
Uses the 30 characters
12/30 characters used.
Title is the name alone.
Carries a keyword, not only a brand
Title is the name alone.
No filler words.
No wasted words
No filler words.
“Connect to delicious coffee”
Has a subtitle
“Philz Coffee Mobile App”
27/30 characters used.
Uses the 30 characters
23/30 characters used.
Repeats title words: “coffee”.
Adds new keywords
Repeats title words: “philz”, “coffee”.
First paragraph is 19 characters.
Opens with a tight hook
First paragraph is 232 characters.
1,133 characters.
Enough substance
771 characters.
0 bullet lines, 6 paragraph breaks.
Easy to scan
9 bullet lines, 1 paragraph breaks.
No user counts, press or awards mentioned.
Shows social proof
No user counts, press or awards mentioned.
3/10 iPhone screenshots.
Fills the 10 screenshot slots
6/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
0 iPad screenshots.
iPad screenshots
0 iPad screenshots.
4.81 average.
Rating of 4.5 or higher
2.50 average.
9,233 ratings.
Enough ratings to be trusted
8 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 5 days ago.
Updated recently
Last update 3 days ago.
293 characters of release notes.
Release notes say something
189 characters of release notes.
1 language.
Localised listing
1 language.
91 MB.
Reasonable download size
85 MB.