Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
Blue Bottle Coffee
Blank Street18/30 characters used.
Uses the 30 characters
12/30 characters used.
Title is the name alone.
Carries a keyword, not only a brand
Title is the name alone.
No filler words.
No wasted words
No filler words.
“Connect to delicious coffee”
Has a subtitle
“Coffee, matcha, & baked goods”
27/30 characters used.
Uses the 30 characters
29/30 characters used.
Repeats title words: “coffee”.
Adds new keywords
No words repeated from the title.
First paragraph is 19 characters.
Opens with a tight hook
First paragraph is 199 characters.
1,133 characters.
Enough substance
457 characters.
0 bullet lines, 6 paragraph breaks.
Easy to scan
4 bullet lines, 2 paragraph breaks.
No user counts, press or awards mentioned.
Shows social proof
No user counts, press or awards mentioned.
3/10 iPhone screenshots.
Fills the 10 screenshot slots
7/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
0 iPad screenshots.
iPad screenshots
0 iPad screenshots.
4.81 average.
Rating of 4.5 or higher
4.90 average.
9,233 ratings.
Enough ratings to be trusted
11,141 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 5 days ago.
Updated recently
Last update 7 days ago.
293 characters of release notes.
Release notes say something
Generic notes: “The latest version contains bug fixes and performance improvements.”
1 language.
Localised listing
1 language.
91 MB.
Reasonable download size
158 MB.