Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
Hoop - make new friends
Peeps - Make New Friends23/30 characters used.
Uses the 30 characters
24/30 characters used.
Keyword part: “make new friends”.
Carries a keyword, not only a brand
Keyword part: “Make New Friends”.
Contains filler: “new”.
No wasted words
Contains filler: “new”.
Could not read the store page.
Has a subtitle
Could not read the store page.
Could not read the store page.
Uses the 30 characters
Could not read the store page.
Could not read the store page.
Adds new keywords
Could not read the store page.
First paragraph is 7 characters.
Opens with a tight hook
First paragraph is 69 characters.
1,163 characters.
Enough substance
2,479 characters.
5 bullet lines, 6 paragraph breaks.
Easy to scan
0 bullet lines, 10 paragraph breaks.
Mentions users, ratings, press or awards.
Shows social proof
No user counts, press or awards mentioned.
6/10 iPhone screenshots.
Fills the 10 screenshot slots
6/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
0 iPad screenshots.
iPad screenshots
5 iPad screenshots.
4.49 average.
Rating of 4.5 or higher
4.74 average.
684,083 ratings.
Enough ratings to be trusted
75,887 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 108 days ago.
Updated recently
Last update 4 days ago.
Generic notes: “Hey! :) We have improved the overall performance and did some bug fix…”
Release notes say something
Generic notes: “Smashed a few bugs and made the app smoother!”
12 languages.
Localised listing
1 language.
200 MB.
Reasonable download size
138 MB.