Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
Ant Messenger
Letstalk IMOnly Ant Messenger
Both fight for
No overlap. These two are not chasing the same searches.
Only Letstalk IM
13/30 characters used.
Uses the 30 characters
11/30 characters used.
Title is the name alone.
Carries a keyword, not only a brand
Title is the name alone.
No filler words.
No wasted words
No filler words.
“Social Networking”
Has a subtitle
“Secured Private Communication”
17/30 characters used.
Uses the 30 characters
29/30 characters used.
No words repeated from the title.
Adds new keywords
No words repeated from the title.
First paragraph is 235 characters.
Opens with a tight hook
First paragraph is 318 characters.
1,528 characters.
Enough substance
1,192 characters.
0 bullet lines, 0 paragraph breaks.
Easy to scan
9 bullet lines, 7 paragraph breaks.
No user counts, press or awards mentioned.
Shows social proof
No user counts, press or awards mentioned.
8/10 iPhone screenshots.
Fills the 10 screenshot slots
7/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
0 iPad screenshots.
iPad screenshots
6 iPad screenshots.
3.36 average.
Rating of 4.5 or higher
3.87 average.
39 ratings.
Enough ratings to be trusted
101 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 48 days ago.
Updated recently
Last update 10 days ago.
Generic notes: “1.fix known bugs.”
Release notes say something
Generic notes: “Fixed known issues.”
4 languages.
Localised listing
6 languages.
276 MB.
Reasonable download size
468 MB.