Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
BFit Mobile: Your Benefits App
Horizon Blue30/30 characters used.
Uses the 30 characters
12/30 characters used.
Keyword part: “Your Benefits App”.
Carries a keyword, not only a brand
Title is the name alone.
Contains filler: “app”.
No wasted words
No filler words.
“Benefits Optimization”
Has a subtitle
“Horizon Blue Cross Blue Shield”
21/30 characters used.
Uses the 30 characters
30/30 characters used.
Repeats title words: “benefits”.
Adds new keywords
Repeats title words: “horizon”, “blue”.
First paragraph is 290 characters.
Opens with a tight hook
First paragraph is 303 characters.
1,015 characters.
Enough substance
593 characters.
0 bullet lines, 2 paragraph breaks.
Easy to scan
6 bullet lines, 2 paragraph breaks.
No user counts, press or awards mentioned.
Shows social proof
No user counts, press or awards mentioned.
5/10 iPhone screenshots.
Fills the 10 screenshot slots
7/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
0 iPad screenshots.
iPad screenshots
0 iPad screenshots.
5.00 average.
Rating of 4.5 or higher
4.83 average.
2 ratings.
Enough ratings to be trusted
78,555 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 40 days ago.
Updated recently
Last update 2 days ago.
81 characters of release notes.
Release notes say something
Generic notes: “Bug Fixes.”
1 language.
Localised listing
1 language.
55 MB.
Reasonable download size
97 MB.