Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
BFit Mobile: Your Benefits App
Horizon NJ MyCare30/30 characters used.
Uses the 30 characters
17/30 characters used.
Keyword part: “Your Benefits App”.
Carries a keyword, not only a brand
Title is the name alone.
Contains filler: “app”.
No wasted words
No filler words.
“Benefits Optimization”
Has a subtitle
“Medical”
21/30 characters used.
Uses the 30 characters
7/30 characters used.
Repeats title words: “benefits”.
Adds new keywords
No words repeated from the title.
First paragraph is 290 characters.
Opens with a tight hook
First paragraph is 182 characters.
1,015 characters.
Enough substance
1,213 characters.
0 bullet lines, 2 paragraph breaks.
Easy to scan
7 bullet lines, 4 paragraph breaks.
No user counts, press or awards mentioned.
Shows social proof
No user counts, press or awards mentioned.
5/10 iPhone screenshots.
Fills the 10 screenshot slots
6/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
0 iPad screenshots.
iPad screenshots
0 iPad screenshots.
5.00 average.
Rating of 4.5 or higher
4.87 average.
2 ratings.
Enough ratings to be trusted
9,463 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 40 days ago.
Updated recently
Last update 7 days ago.
81 characters of release notes.
Release notes say something
Generic notes: “Bug Fixes.”
1 language.
Localised listing
2 languages.
55 MB.
Reasonable download size
37 MB.